So Ormskirk’s getting a new nightclub. Some of the residents of Ormskirk aren’t impressed that it’s applied for a 3am licence. I’m glad that the Arriba of old is gone – it’s years since I’d been in because the sticky floors put me off so much!
But as I passed by on my lunch break today, one thing instantly struck me – they are advertising an email address – alpineormskirk@googlemail.com – on the side of the building with no mention of a website. This is a badly missed opportunity, poorly executed. Who is seriously just going to email a nightclub, and why would they? A domain name costs ten quid for two years so why advertise a Gmail address? Even if it’s just a holding page with dates of upcoming club nights it would offer something to those searching for more information online. Heck it could even redirect to a Facebook fan page!
If by any chance this happens to rank higher on Google than anything else about the Alpine Club, you can hire me for online marketing advice – my rates are reasonable 
Update: it took about an hour for this post to get top Google ranking for “Alpine Club Ormskirk”.
Maybe they want to get online reservations, maybe they just want to stay in touch with the customers…
Either way, they should have taken that extra 6 minutes and £6 to get the professional image and secure their name.
Either way, I’m still not going to go there… I can’t see it being much improved over the Arriba of old?
Hi Mike,
how do I get ahold of you? can’t find an email or contact form..
Here’s my bio: http://andrewchenblog.com/about/
Andrew
marketing fail ! what more can we say
i am trying to obtain the telephone number of this club as my youngest son was severely beaten up last night by 3 doormen who work at this establishment , as a serving prison officer it is obvious to me they are nothing but thugs my son was out celebrating with his mates on this joyful day for him to be spoiled by nothing more than thugs whom i might say may well find themselves in the prison that i work in as that is where thugs belong , my eldest is on the doors in Liverpool and not once has he ever had to lay a hand on any man or woman so if you know this no it would be most helpful to put these thugs where the so rightly belong from one very hurting parent whose son was only celebrating his 18th birthday yours sincerely john